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Wednesday, March 2 2016: Would you ever start ANY business without learning about that business first? This is why McDonalds makes potential franchise owners work and study for two-years before allowing them to open up a franchise. Guess what? It pays off. According to Entrepenuer.com, “Some studies show that (McDonalds) franchises have a success rate of approximately 90 percent as compared to only about 15 percent for businesses that are started from the ground up.” Is this all because of the power of name-brand, or is there something deeper at work here? I’m not saying that you have to go to school for two years learning the craft before you get into screen printing, but getting an idea of what you’re doing first is honestly worth your time and investment. So many screen printers start out the wrong way and come back saying: “If only I had known…If only I had understood more…If only I could have... + continue reading
Wednesday, March 2 2016: “Niche or be niched.” –Unknown Maybe you’ve heard that quote before, maybe not, but it’s truer in screen printing than in anything else. Screen printing is a very competitive business. If you think you just can go buy a bunch of equipment, hang a sign on your door that says “open for screen printing” (or build a website), and have a line of customers out the door needing shirts printed, you’re dead wrong. Anyone, anywhere can find a printer. There are plenty of options. So, before you start screen printing, you have to really understand how you are different than the other competitors in your market. Why would someone choose you to purchase their next shirt from? Feel discouraged? Don’t, there’s hope! While screen printing IS competitive, it ISN’T saturated! The difference can be found in being unique. Colin... + continue reading
Monday, February 29 2016: This week, we shall be sharing a series of some essential screen printing tips. For many printers, they either push or pull. But there are benefits to using both methods for different situations. Push Pushing your squeegee is more ergonomic for your body. It puts less of a strain on your wrists and shoulders. Plus it adds the strength of your upper body to push the squeegee across your print. One of the disadvantages to pushing is it only really works at a 45˚angle. This method works great for prints you want a large amount of ink applied. Pull Pulling your squeegee is harder on your body, but it does allow you to achieve a variety of angles. To apply more ink, position your squeegee at lower angles. And to apply less ink, you can use a more upright angle. This method is great for inside label prints for example. Because you will most likely have a high detail stencil and it... + continue reading
Tuesday, February 23 2016: Four senior creatives share their advice for crafting winning brand worlds.Strategy is the ultimate dark art of branding. Get it right, and you'll create successful design that gets results. But get it wrong and you'll end up with a solution to the wrong problem."Strategy is a springboard to great, unforgettable ideas," says Pearlfisher founder Jonathan Ford. "You have to know your market. You have to lift up the rocks and see what's crawling about underneath, as well as what's basking in the sunshine."Here, four leading creatives offer their professional tips on how to craft a winning brand strategy…01. Understand the value you addMat Heinl"The fundamental failing of most branding systems is that you've got people who know one area well and dictate into disciplines they have no experience in," says Mat Heinl, CEO of Moving Brands."It breaks down and the client's left with a... + continue reading
Monday, February 8 2016: In this month’s edition of what’s new for designers and developers, we’ve included lots of jQuery resources, theme and mockup collections, email tools, productivity tools, collaboration tools, job hunting resources, and much more. And as always, we’ve also included some awesome new free fonts!   Theme.Cards Theme.Cards is a collection of the best free themes out there. There are collections of blog templates, landing pages, one page apps, Bootstrap themes, WordPress themes, and more.   CloudMagic for Mac CloudMagic is now available for Mac! It makes email more efficient, and works with Gmail, Yahoo, Google Apps, Outlook, iCloud, and many others.   jQuery Cards jQuery Cards is a repository of over 1000 quality jQuery plugins. You can subscribe to have them delivered straight to your inbox twice a month.... + continue reading
Monday, February 8 2016: Here's a complete list of 20 ways you can use custom t-shirts in 2016. It includes everything from family reunions to lead generation. Creating custom or personalized t-shirts are a great way to bring people together, grow your business or celebrate big accomplishments. Whether big or small, there's always a reason for a shirt. So, how are you planning on using shirts in 2016?   T-shirts for new hires T-shirts for customer appreciation  T-shirts for lead generation  T-shirts for retreats   T-shirts for employees  T-shirts for volunteers T-shirts for giveaways T-shirts for conferences T-shirts for branding  T-shirts for retail  T-shirts for marketing  T-shirts for students  T-shirts for teams  T-shirts for partnerships  T-shirts for support  T-shirts for family reunions  T-... + continue reading
Sunday, January 17 2016: When your business first launches, it’s important to build a good foundation for growth. You need to make your business visible, start attracting a first round of customers, and start creating a reputation that will carry your brand forward -- hopefully for many years. Unfortunately, new business owners face a number of unique marketing challenges that their more-established counterparts have long forgotten about.Limited resources: Most new businesses have little working capital and few team members. Spending that money on marketing or hiring a marketing expert is demanding for most early-stage businesses.Limited knowledge: Even if you have an expert on your team, you have no brand history, which means you have limited information on how certain messages might play with your demographics.Greater risk: You aren’t as established, so one bad... + continue reading
Sunday, January 17 2016: Here is a collection of 6 grotesque fonts that are widely used on minimal designed websites lately. Also, they are a perfect choice if you want something else than Helvetica. All of them are very contemporary, and can be applied in a broad range of contexts and media. So here is the list:1. Post GroteskPost Grotesk is designed by Josh Finklea in 2011. It is contemporary version of the traditional grotesque sans-serif with very sophisticated and beautiful linear forms with low contrast and generous x-height. Very relaxed fit gives this font elegance in display sizes and it also works very good in a body text. With subtle additions of personality and unique details in letter forms, Post Grotesk reduces the typical rigidness of typical grotesque typeface.Available in 4 weights in roman and italic — light, book, medium and bold, with built-in small caps.Post Grotesk offers extensive... + continue reading
Monday, January 11 2016: The winners at the 73rd Golden Globe Awards are noted with an asterisk (*):Best motion picture, drama"Mad Max: Fury Road""Carol""The Revenant""Room""Spotlight"Best motion picture, musical or comedy"Joy""Spy""The Big Short"* "The Martian""Trainwreck"Best performance by an actress in a motion picture, dramaSaoirse Ronin, "Brooklyn"Cate Blanchett, "Carol"Rooney Mara, "Carol"* Brie Larson, "Room"Alicia Vikander, "The Danish Girl"Best performance by an actress in a motion picture, musical or comedy* Jennifer Lawrence, "Joy"Melissa McCarthy, "Spy"Amy Schumer, "Trainwreck"Maggie Smith, "The Lady in the Van"Lily Tomlin, "Grandma"Best performance by an actor in a motion picture, dramaBryan Cranston, "Trumbo"Leonardo DiCaprio, "The Revenant"Michael Fassbender, "Steve Jobs"Eddie Redmayne, "The Danish Girl"Will Smith, "Concussion"Best performance by an actor in a supporting role in a motion... + continue reading
Monday, January 11 2016: When creating a website project, it’s always important to think about the end users of the site. Frequently it’s the case, however, that many designers focus too much on creating a site that will impress their clients, forgetting that it’s the audience who really matter.What you need to do as a designer, is talk with your client and keep the focus on the intended audience and make sure the client is thinking the right way. You want to keep pushing the point that whatever features you are including in the design are features that are going to greatly improve the user experience and that the audience will love these features.This is necessary because clients have an even greater tendency to forget the purpose of creating the website than designers do. First identify the audienceAre they kids? Geeks? Geeky kids? Justin Bieber fans? Well you need to be thinking about that from the... + continue reading

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