Would you ever start ANY business without learning about that business first? This is why McDonalds makes potential franchise owners work and study for two-years before allowing them to open up a franchise. Guess what? It pays off. According to Entrepenuer.com, “Some studies show that (McDonalds) franchises have a success rate of approximately 90 percent as compared to only about 15 percent for businesses that are started from the ground up.” Is this all because of the power of name-brand, or is there something deeper at work here?
“Niche or be niched.” –Unknown
Maybe you’ve heard that quote before, maybe not, but it’s truer in screen printing than in anything else. Screen printing is a very competitive business. If you think you just can go buy a bunch of equipment, hang a sign on your door that says “open for screen printing” (or build a website), and have a line of customers out the door needing shirts printed, you’re dead wrong.
This week, we shall be sharing a series of some essential screen printing tips.
For many printers, they either push or pull. But there are benefits to using both methods for different situations.
Push
One of t
Silk screen printing is a bit intimidating at first, but it's easier than it looks and it's possible to set up a printing area in your own home for cheap. We'll show you how you can do it with a minimum amount of materials.
The basic idea behind silk screening is pretty simple and works similar to a stencil. Instead of cutting out shapes individually, you coat a screen in photo emulsion, then cut an image out using a bright light. The video above walks you through the process, but let's go into more detail, starting with the supplies you need.
As your company grows and more people join your team, it is essential to create a buy in that goes past a pay check. Your company rules and your company culture should too. Here’s a look into how companies are using shirts to unite their employees with their brand.
T-SHIRTS BUILD UNITY
1. They are an extension of your brand. It’s a tool to communicate what your brand stands for. They can effectively communicate a clear message to your audience! Also, it’s something users or employees will actually use. It’s important to consider the quality because like other promotional items it could get tossed!
There’s nothing like getting a new shirt from the company you work for, especially if the quality is on point! Your employees will feel proud representing the place they pour passionate hours into! A nice way to show you care or are thankful for their time can go beyond regularly scheduled Friday lunches and a metro card.
Here are 4 great times to gift a super soft custom branded t-shirt:
