Google's iconic logo is changing in a big way

The company announced Tuesday it would be changing its iconic logo to one that "that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens," according to a statement.

Though the Mountain View-based company's logo has changed many times before, this update is the most significant change yet. The all-new sans serif font has thicker, more uniform letters and slightly tweaked colors.

 

Image: Mashable composite.

 

The new custom typeface, which Google has dubbed Product Sans, "takes cues from that same schoolbook letter-printing style, but adopts the neutral consistency we’ve all come to expect from a geometric sans serif," Google posted on its blog.

Google showcased the new, flatter logo in its Google Doodle on Tuesday.

The company also introduced a new four-color single "G" logo that will replace the blue and white lowercase "g" that appears on app icons and other products.

Logos for other services, like Google+ have been given similar flat redesigns using the new typeface.

With the change, Google clarifies that its new logo is no longer a single static image. The company will also use animations, like the ones below, across its products such as Chrome and Search. When initiating a voice search, for example, the logo will change into four colored lines and dots to correspond to when the app is listening after the "OK, Google" command and when it is searching.

 

 

The new logo is already rolling out to Google's web search and will be coming to other products "soon."

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