The concept of having a personal brand can be intimidating. It seems like only famous people have a shot at establishing one, since their names are already well-known. Fortunately, you don’t have to achieve widespread fame, or even fame within your industry, before you can win at personal branding.

That, in a nutshell, is the takeaway from Becoming Steve Jobs, a new biography of the late Apple CEO, which tries to provide nuance to the oft-told story of Jobs' professional rise at Apple,

For every devoted Valentine's Day fan,